Where are we at?
It's high time we gave people an update on what we are doing and the challenges we have faced to get here.
Firstly let's just skip past the whole pandemic conversation. It has affected everyone, everywhere and not just the team at Referable.
We were making solid progress in early 2022 until the tragic passing of a key team member who died suddenly of cardiac arrest upon exiting the gym. This tragedy left a significant hole for us, but more importantly he is survived by his wife and 3 children whom we continue to support privately.
The Ukraine war also caused some challenges as one of the team in Bulgaria is now housing family members evacuated out of Ukraine. He continues to support them in their new found capacity of refugees.
Meanwhile with all of this chaos around us our original data provider was sued by LinkedIn, prompting us to move to a larger and more proven source. In fact it is the same provider used by many of our peers in the world of candidate sourcing apps. We will in fact be using several providers as we look to optimise our data in each market.
Those were the worst of the challenges, and as summer came on we got back on track.
A small and select group of users have provided valuable feedback over the course of the year and we have made many improvements to both the platform's features and to the quality of the data inside it.
More importantly over late summer we were forced to recognise some critical challenges that our users were facing. The worst of which was that our app required too much effort on their part. Subsequently we are making improvements to automate tasks and implement a "smart" system that can learn from user behaviour and just do what people expect of it.
This will all continue to be our focus, but the fact remains that the Referable AI platform works and we are ready for commercial users. We want to thank those who have taken the time to test our solution and for the feedback they provided.
Route to Market
Our go to market plan includes two key channels:
1. Direct via Subscription - Customers can access our solution as an independent stand-alone tool via a monthly subscription. This will be in the same way they do other SaaS solutions with us providing technical and user support as required.
2. RPO Partners - We need to focus on creating the best solution that we can, so rather than build our own RPO service we will partner with reputable and capable RPO partners who can deliver for our clients. There is a glut of low value RPO services in the market today and Referable will make for an interesting value add to operators seeking to differentiate with talent mapping and competitor talent intelligence.
If you are interested to learn more, please reach out to us or subscribe to our Blog for updates.